First discovered in 1974 by farmers in China, an underground army of nearly 8,000 life-size terracotta figures is known as one of the greatest archaeological finds of the 20th century. Discovered one mile east of the known burial site of the First Emperor of China (r. 221–210 BC), or Qin Shihuang, the terracotta army was created to accompany the emperor to the afterlife. This exhibition features ten majestic terracotta figures, including a cavalry horse, among 130 works that tell the story of China’s birth and one man’s lasting imprint on a nation.
Here are the broadcast commercials and social videos I produced for marketing the exhibition: